NPR published a few examples of interactive media being used on billboards in London. Agencies are realizing the potential of interaction which actually makes people stop in their tracks and give a moment to understand what is going on or how they can be a part of it. And for all those attached to their cell phones, it allows the possibility to allow you to use your phone to interact— as lets face it, phones are now a personal and emotional extension of ourselves.
All are interactive in their own way whether you are physically looking up at a plane, going to a website on your phone and dragging a man across the screen, or standing in a circle and interacting on screen with an angel. I am most impressed with the custom surveillance technology used by British Airways in the first video. Endless possibilities in today’s world! I think these type of campaigns are successful because they come with the type of creative thinking that allows adults to be as imaginative as we were in our youth— dreaming big actually can be executed in today’s world.