Tag Archives: fashion

cutting edge ecommerce


A 360 degree shoppable site. Sass and Bide is based in Australia and introduced this beautiful campaign with model Aline Weber, shot by Terry Gates. It takes a long time to load as it is a large site, but once it does, do not miss falling down the rabbit hole and landing at the bottom where the flat images emerge into a real space around you. Then you get to move around and shop the collection – click on the name to get to a product landing page – to make for a very cool ecommerce shopping experience. Nicely executed, now happy shopping!


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challenging conventional beauty PFW

Paris Fashion Week and designer Rick Owens slams conventional beauty with a whole new beauty and amazing show.

Using dancers with muscle, structure, fierce facial expressions – this is very powerful and hopefully something that will catch on. Look how amazing the clothes come across – skinny is one body type, not THE body type.


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