IKEA’s whole platform is around calculated designs. Those Swedes know a thing or two about being relevant, sleek, simple, and marketable. Now, to add to the user experience, and I personally think that going to IKEA is an adult Disney World (I kind of love it), they have an app that actually helps you visualize your space. I’m curious about the accuracy of scale, but I will be trying it out next weekend when I move to my new apartment and have the challenge of fitting a couch in a (let’s say) quaint NYC living room.
AR or Augmented Reality is on a rise with publications as it allows the customer to gain further information and interact with the printed page. It uses software (applications) that scan images on the printed page and then bring up options directly on your smart phone. The IKEA catalog provides symbols for the 100 or so pieces of furniture that they chose for this app – I’m sure it’s a work-in-progress and very cool indeed.