Category Archives: apps

Oyster : The Netflix for Books

Now launched and available for iPhone and iPod Touch. Over 100,000 books available wherever your iPhone goes for $9.95 a month.
Potentially awesome if you are an avid reader and have a subway commute like mine. That is if you enjoy reading on your iPhone screen.

“The world is mine oyster.”

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IKEA’s whole platform is around calculated designs. Those Swedes know a thing or two about being relevant, sleek, simple, and marketable. Now, to add to the user experience, and I personally think that going to IKEA is an adult Disney World (I kind of love it), they have an app that actually helps you visualize your space. I’m curious about the accuracy of scale, but I will be trying it out next weekend when I move to my new apartment and have the challenge of fitting a couch in a (let’s say) quaint NYC living room.

AR or Augmented Reality is on a rise with publications as it allows the customer to gain further information and interact with the printed page. It uses software (applications) that scan images on the printed page and then bring up options directly on your smart phone. The IKEA catalog provides symbols for the 100 or so pieces of furniture that they chose for this app – I’m sure it’s a work-in-progress and very cool indeed.


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letterpress app

Experiencing true letterpress printing is not something you can just replicate via digital means. You must first understand what it is like to get your hands full of ink and see the truly amazing mechanics of the rollers and the ease of placing a paper and rolling it down the press, to voila(!) have this beautifully printed piece. Letterpress has become very popular today for the embossing you can create with it as well. Actually, this popular embossing, which gives a 3D quality to the paper where the type has been printed (you can run your finger along it and feel the outlines), used to be frowned upon by printers as a mistake. They wanted to achieve seamless, flat images.

However, I just love the look of wood and lead letters, so I still feel that this application is beautiful and a worthy “experience” into letterpress. Although, it is not completely accurate, since it allows you to set the words from left to right. Technically when printed on paper, this letterpress image would read backwards, so type needs to be set backwards.

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